Promotions | portfolio

While working at Resound Radio, I've had the opportunity to plan, promote, and execute a number of events of varying sizes and types.

Treat on the Street (2013)

This event centered around the Resound Jam Van (a truck outfitted with our logo and speaker connections that we use for events). We played ice cream music through our speakers while driving through campus distributing just over 730 ice cream sandwiches to students. While there was a significant cost involved with this promotion, it was worth it to be able to intereact with students and get our name and image out more on campus. On the day of this event, there were power outages throughout campus and many dorms had no power and air-conditioning. This made the event much more well-received than we had originally planned, and it turned out to be a great promotion. My end of this event was comparing prices for ice cream sandwiches, promoting the event on social media and the screen outside the station, picking up the ice cream order, finding freezers and coolers to store the ice cream in the interim, and coordinating people the day of the event.

Krispy Christmas (2012 & 2013)

I took over orchestrating this event from the previous Promotions Director. My first year doing this, the station managers and our Faculty Advisor decided to change the event from a charity-centered event (where we were making a profit to donate to a charity) to a student-centered event. We spent a week selling dozens of Krispy Kreme donuts to students at cost, then the next Monday, which was the beginning of finals week of the Fall semester, we delivered them to the dorms. As a comparison, when we were making a profit to donate the year before we sold 70 dozen. When we dropped the price by $1.50 (to $3.50/dozen) to meet cost, we sold over 450 dozen. We also changed the marketing to "Our gift to you" to match our new goal for the promotion. This was a crazy week and a half trying to meet the high demand of these donuts, but it ended up being a great promotion. I designed the chapel slide, the slide for the screen outside the station in the student center, the tickets we used to give to each student to trade in for the donuts on Monday. I also worked on ordering the donuts, planning the timeline, and worked the night of distributing the donuts to students.

Charity Bowling Night (2012)

This was the first large event I planned as Promotions Director. The station managers wanted to host a fun night for students that would also give back to a non-profit organization. We made this event as listener involved as much as possible, so we chose 3 organizations: The Luke Commission (the student government philanthropy organization for that year), To Write Love on Her Arms, and Safe Harbor House (an organization founded by a professor that helps women move from difficult circumstances and into gainfully employed jobs) and let students vote on the Resound Facebook page. We sold tickets by lane at a nearby bowling alley who included a pitcher of soda and snacks with the lane and shoe rental. There was some breakdown in communication, and I would definitely do some things differently if we do this again, but it was a good learning experience of seeing how to organize a large scale event. Overall, though, it was a successful event!